Digital Content Strategy & Development

I specialize in digital content strategy and development for publishing clients. That includes websites, blog posts, and social media. I have over 20 years’ experience working with major publishers including Taylor & Francis, Hachette, Penguin, Bloomsbury, Cambridge University Press, Oxford University Press, Pearson Education, and SAGE.

In that time I have created a lot of social media strategies, SEO-friendly blog posts, corporate website copy, and much more. I am a former academic publisher, a published author with journalistic experience, and have taught and practised digital marketing for many years. I also support new and emerging authors through my own blog, Publishing Talk.

Through Reed Media I help corporate clients elevate their digital presence with content that engages audiences and drives results. Get in touch to see how I can help you with your content.

Content Strategy

Transform your digital presence with a comprehensive content strategy tailored to your business goals. I will analyze your current content, identify opportunities, and create a roadmap that aligns with your brand voice and target audience.

• Content audits with actionable recommendations
• Gap analysis and content mapping
• Editorial calendars and content planning
• Competitor analysis
• Channel strategy recommendations
• SEO and keyword research.

Website Content Writing

Compelling, SEO-friendly content that converts visitors into customers. From website pages to blog posts, I create clear, engaging copy that resonates with your audience.

• Website copy development and optimization
• SEO and keyword integration
• Research and project management
• Content refreshes and updates
• Style guide development for content consistency.

Blog Development and Management

Establish thought leadership and drive traffic with strategic blog content. I can research, write, and manage your corporate blog, ensuring consistent quality and publishing schedules.

• Topic research and content planning
• SEO-friendly blog writing
• Content series development
• ‘Cornerstone’ content
• Editorial calendar management
• Performance analysis and optimization.

Social Media Management

I offer social media content and management services for clients who need strategic support and content creation.

• Social media audits and strategy development
• Content creation for key platforms
• Channel management
• Performance metrics reporting.

Video Production

Video has become increasingly important for both websites and social media. I offer video production services to select clients, with a options ranging from short author interviews to more complex productions such as explainer videos, events coverage, or mini-documentaries. Get in touch to learn more.

My Approach

I will work closely with you to understand your unique needs and business objectives. Every project begins with a thorough discovery process to ensure the content strategy and deliverables align with your goals.

My approach to content development goes beyond writing. It often involves competitor analysis, research, SEO and keyword research, project management, and stakeholder management. For large corporate clients in particular, there are often multiple people and departments who have a stake in complex communications needs. This is particularly the case where web pages need to communicate clear and current policy information – for example around careers or corporate responsibility.

My clients are typically corporate communications directors, marketing managers, and social media managers. My experience spans publishing, education, business, and digital media. This allows me to adapt quickly to different sectors and subjects. I strive to deliver clear, engaging content that speaks to your audience in an authentic voice.

Client Experience

I have worked with leading organizations across publishing and other sectors:

• Publishing: Taylor & Francis, Bloomsbury, Penguin Books, HarperCollins, John Murray Press, Jessica Kingsley Publishers, SAGE, Cambridge University Press, Oxford University Press, Publishing Scotland, Pearson Education.
• Other Sectors: Professional services firms, online therapy providers, educational institutions, charities and non-profit organizations.

What Clients Say

“We started working with Jon as we were approaching a major brand relaunch, and wanted to communicate more effectively with our audience on social media (especially Instagram). Jon quickly brought his expertise, enthusiasm and insight into the process. Not only did he help to create a cohesive and sleek appearance on our socials with his regular posting, he also shared his knowledge on best practices with us that we can now take on as we try to build upon the good foundations he has laid down. I wouldn’t hesitate to work with him again in the future or to recommend him to colleagues and peers.”
— Yanmin Zhuchen, Senior Marketing Manager, John Murray Press

“Jon is brilliant to work with. He is extremely reliable, strategic and creative, and I would thoroughly recommend him.”
— Julia Murday, Associate Communications Director, Penguin Books

“I highly recommend working with Jon as THE expert on social media in publishing. He produced a social media report for Bloomsbury’s academic division. Jon ‘gets’ publishing (and academic publishing) and considers the resources available, so his recommendations are highly practical and realistic.”
— Jennifer Howell, Global Academic Marketing Director, Bloomsbury Publishing

Let’s Work Together

Whether you need a comprehensive content strategy, website copy development, blog optimization, or ongoing social media management, I can help elevate your digital presence with content that engages and converts. If you simply need to generate more content and don’t have time, I can help.

Contact me to discuss how we can collaborate on your next project.